Uncommon Goods gets ahead of the competition and increases conversions by 56% with hyper-personalization.

The company

Uncommon Goods is an online marketplace specializing in unique and handcrafted gifts. Based in Brooklyn, NY, they are also known for their social responsibility, having donated over $3 million through their “Better To Give” initiative.

Objective

In the competitive e-commerce landscape, Uncommon Goods needed a way to stand out from the crowd and ensure their diverse, unique product offerings were seen by the most receptive customers. The challenge was to move beyond generic advertising and deliver highly relevant, individual-specific ads to effectively capture customer attention and drive purchasing decisions.

Solution

Uncommon Goods implemented hyper-personalization powered by Ad-machina. This approach allowed them to deliver more relevant ads to individual users based on their specific browsing history, purchase patterns, and declared preferences. By leveraging sophisticated ad technology, they ensured their marketing messages were precisely tailored, making their unique products feel like they were being presented directly to the user.

Results

The strategic shift to hyper-personalization yielded significant, quantifiable improvements across key performance indicators:

• + 56% Conversions
• + 19% ROAS
• + 56% Clicks